TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624
AV  - HM1033 .G53 2002
U1  - 302 22
PY  - 2002///
CY  - Boston
PB  - Little, Brown
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
KW  - sears
N1  - "Back Bay books."; Includes bibliographical references and index; Library Journal; Booklist; New York Times; Adult; Follett Library Resources; Adult; 1160L; Lexile
N2  - Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends
ER  -